Construction Marketing That Gets Your Phone Calling

If you want to establish a more reliable way to attract or follow up with customers, Construction Lead Source is the construction marketing agency for you.

We bring together disconnected parts of your marketing: website, visibility in search, paid campaigns, content, lead tracking, and lead follow up. As a result, you gain a marketing system built around winning the specific job opportunities you target compared to traffic reports that never detail what happens after someone clicks.

We connect your construction-related business to opportunities found on the Internet. Whether you have roofing, home building, landscaping, or other related construction businesses, we convert the demand found on the Internet into measurable opportunities.

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Contractor and marketing strategist reviewing construction plans at an active residential jobsite in Tarzana.

Your Marketing Should Produce More Than Clicks

A construction company can have a polished website, run pay per click campaigns, focus on search engine optimization, and still struggle to generate consistent inquiries. An ad campaign will help drive traffic to your website. Traffic alone doesn't solve a lead-generation problem. Contractors can rank in search or run paid campaigns and still lose opportunities when landing pages are weak, forms create friction, calls aren't tracked, or leads aren't followed up quickly.

The problems are not isolated marketing issues. They are gaps in the customer journey.

The gaps are bridged by making connected systems around these five critical questions.

  • Can your ideal customer find your website?
  • Does your site earn trust?
  • How simple is it to fill out your quote form?
  • How simple is it for your customer to set up an appointment?
  • Does your team respond and follow up internally to the request?

Construction Lead Source brings those systems together to make marketing easier.

View the Current Marketing Review

Construction Marketing Services Built Upon the Customer Journey

Every marketing channel has a different job.

SEO helps your company become visible when prospective customers search. Paid advertising can create immediate visibility for priority services and markets. Your website turns that attention into trust and action. Follow-up systems enable your team to react before a prospective customer opportunity becomes unresponsive.

With our construction marketing services, we integrate those functionalities.

01

Construction SEO

Your prospective customers search for services, problems, and locations. Our construction SEO services enable your business to develop visibility for searches that matter, instead of developing visibility for overly broad searches that may look good to potential clients, but actually receive very few inquiries.

The service may include some technical SEO, service page optimization, content generation, linking, and other measurement services to improve your search performance.

Construction SEO
02

B2B Lead Generation

In order to achieve your business goals, you may need your commercial contractors, builders, or construction businesses to reach prospective property managers, developers, or the business owners and other decision-makers. Our B2B lead generation services use integrated search and paid media, along with landing pages and follow-up services, to reach and qualify these potential customers.

We set the target customer and qualification criteria and then only then do we increase campaign volume.

B2B Lead Generation
03

Construction PPC

For your business, the purpose of paid search is for potential customers to contact you when they are searching for a contractor. Our construction PPC management integrates targeting, ad copy, landing pages, and conversion tracking so you can determine which campaign opportunities are valuable.

We track lead quality and the campaign cost and do not base success on clicks.

Construction PPC
04

Construction Web Design

A website is more than just construction; a website has to explain what the contractor does, show work the contractor is proud of, customer reviews, and answer commonly asked questions and provide the next steps.

Our constructions web-design services let you have a fast and mobile-responsive website built around how your customers find contractors, request estimates, and compare them.

Construction Web Design
05

Local SEO

Most contractor searches include a city, neighborhood, or "near me" search. Our local SEO services assist contractors in visibility for their respective service areas. Our service includes location strategy, optimization of the Google Business Profile, local content, and reviews to name a few.

We only build local visibility for areas where your business serves.

Local SEO
06

CRM and Lead Follow-Up

If someone follows up on a lead and no one responds or doesn’t know who is responsible for the follow-up, that is a wasted lead. Our CRM and lead follow-up systems give you the tools for managing incoming leads, reminders, follow-up notifications, and communications.

The goal is to create a clear follow-up system for your team and the customer.

CRM and Lead Follow-Up
07

Social Media Marketing

Construction businesses can use social media to show powerful visuals like completed work, progress work, and customer testimonials. Our social media marketing service converts that into a useful format for awareness, retargeting, recruiting, and trust.

Social Media Marketing
08

Content Marketing

Useful content can be used to answer your customers' questions even before you can have your sales call. Our construction content marketing services can develop service pages, project stories, articles and other resources directed toward your customers' needs.

Content Marketing
09

Construction Branding

A clear brand helps your customers figure out what kind of work you are in, what geographic locations you serve, and the reason you are a better option. Our construction branding service offers positioning, messaging, and graphic design to help you achieve that goal.

Construction Branding
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What Better Construction Marketing Can Change

Marketing is not about giving your agency work to do. Good marketing systems help your business create healthier pipelines.

A coordinated marketing system can help you:

  • Present your services to get more qualified leads.
  • Improve your lead qualification process by decreasing irrelevant or poorly matched leads.
  • Help your service leads stand out before a lead makes a phone call.
  • Help potential customers better understand your service and location coverage.
  • Improve your time to lead responses.
  • Determine which marketing systems help you get more qualified leads.
  • See the impact of your marketing efforts at every stage of your sales process, from marketing leads to won opportunities.
  • Increase the organic authority of your website and improve your organic search visibility. This also reduces reliance on shared lead platforms.
  • Allow your marketing decisions to be more data-driven.

Designed for Contractors and Construction Companies

Construction customers do not make buying decisions the same way low-cost retail customers do. Your competitors are not your only concern; construction customers consider experience, project fit, service area, communication, reviews, photo and video documentation, scope and timing, along with many other factors.

This is why context for construction marketing is essential.

We welcome:

  • Roofing
  • Home Building
  • Construction
  • Landscaping
  • Remodeling
  • HVAC
  • Plumbing
  • Concrete
  • Electric
  • Other Specialty Trades

Check out our Construction Industries Page to see how marketing strategies change for different trades.

We do not create a general playbook for every industry and use some search and replace. Each industry page has to show how trade wins happen, how projects get qualified, and how value is demonstrated.

Our Process for Construction Marketing

  1. 1

    Understand the Business

    We don’t start with a list of marketing services. We start with your business.

    Having this information shapes a marketing plan that will not attract work that your company cannot or does not desire to do.

    We look at:

    • The types of work that you would like to attract more of
    • The promotional services that you would like to avoid
    • Prosperous types of work
    • Work that you are able to effectively do
    • Average value of work
    • The sources of your current leads
    • Your sales capacity and the process the team responds to
    • Constraints and seasonality of the work
  2. 2

    Analyze Your Customer’s Journey

    We try to analyze how a customer would search or utilize an advertisement and move throughout your website towards a form or dial, and how they would move through the sales process.

    We may discover issues such as:

    • Important services that do not have a dedicated page
    • Unclear or exaggerated coverage of locations
    • Slow or difficult to use pages on mobile
    • Weak calls to action
    • Absent project examples
    • Campaigns that send visitors to generic pages
    • Forms that require unnecessary information
    • Forms that do not capture or route leads correctly
    • Reports that stop tracking after a form has been filled out or after a click
  3. 3

    Decide on the Strategy

    We choose which services we will offer and figure out which audiences we will target as well as where and through which channels we will target them.

    This may include a page structure, a keyword map, a framework for paid search, content creation, a conversion path, and a lead management system.

  4. 4

    Prioritize Revenue Pages

    We design pages and campaigns that are related to real measurable business opportunities first.

    This generally means designing the homepage and the most important services and industries, and the neighborhoods we've agreed to operate in, as well as important conversion paths, prior to developing a substantial amount of informational content.

  5. 5

    Connect Tracking and Follow-Up

    We connect the forms, calls, and campaign activity to the systems that your team uses. Where possible, we create lead routing and follow-up automations.

    A campaign is only as good as the results that it generates. We don't consider a campaign successful simply because it generated inquiries. Whenever possible, we connect marketing activity to follow-up, qualification and sales outcomes.

  6. 6

    Evaluate and Evolve

    Marketing is impacted by many factors that are outside of our control, including demand, competition, the time of the year, and more. We assess what is working, what is lost and where updates are needed.

    The marketing strategy game is changing; we’re playing it based on the facts, and not our best guesses.

Share Your Growth Concerns

Custom Built Marketing from Work that You Love

More leads aren’t always good leads.

A roofer wouldn’t want small repairs. A custom home builder would have to rank the leads based on land ownership, budget, and how quickly they want to build a home. A commercial builder would rather take on a few larger accounts than a lot of homeowner accounts.

We design our websites and marketing campaigns around those differences.

Before we increase traffic, we determine our ideal opportunity. Some attributes that look important to various companies may include:

  • Requested service
  • Location of the project
  • Type of property/business
  • Ballpark estimate of project scope
  • Project budget (if known)
  • Project timeline
  • Level of decision-making authority
  • Whether project is intended to be commercial or residential
  • Team capacity

Clarifying this provides your sales team with a framework and ensures your prospective clients know what to expect.

Local Los Angeles and San Fernando Valley Market Visibility

Construction Lead Source helps contractors serving the Los Angeles and San Fernando Valley markets with their marketing.

We focus on the following location(s):

Explore Service Areas

Why Contractors Use Construction Lead Source

01

Construction Comes First

We begin marketing campaigns based on the economics of construction, the capacity of contractors, the value of a project, and a contractor’s sales cycle.

02

One Connected System

The journey a customer takes should be the focus of a website, content, and advertising. We connect all these elements to ensure that they work together.

03

Clear Page Ownership

Each page, service, industry, and location has a clear focus. This also helps avoid cannibalization and duplicate content.

04

Practical Reporting

We rely on inquiry data, qualification, booked calls and sales outcomes to engineer reports.

05

Honest Priorities

A company doesn’t need each channel from the start. We understand the priorities and where to direct the focus and what can wait or may not be worth the expense.

06

Assets Built Around Your Business

Your website and content should contribute to the long-term visibility and credibility of your business.

Is Construction Lead Source the Right Fit?

We can work well for construction businesses or contractors who:

  • Have the capacity to take on more work
  • Understand what services they want to grow or project types
  • Have consistent availability
  • Would benefit from better sales and marketing metrics
  • Appreciate long-term search and brand assets
  • Understand the length of time it takes for SEO to work
  • Would work with us to improve their website and campaigns

An introductory call helps us know where you’re at and what we can offer.

If we think timing or market conditions are not right, or if we have issues with the service, we will say so.

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Construction Marketing Insights

Our construction marketing insights respond to the questions that contractors have before investing in a custom website, SEO, paid advertising, or a marketing system for generating leads.

  • Construction Marketing
  • Contractor SEO, PPC
  • B2B Lead Generation
  • Construction Website Design
  • Local SEO
  • Lead Qualification
  • Marketing Expenses and ROI
  • CRM, Lead Follow-Up
  • Customer Acquisition in Your Industry

Frequently Asked Questions

What does a construction marketing agency do?

A construction marketing agency helps contractors design websites that get noticed by potential clients, develop an online presence through search engine optimization (SEO) and paid advertising, write content, manage advertising, and put systems in place for generating and following up with leads. A construction marketing agency should help clients connect their advertising with inquiries and business success.

How is construction marketing different from general digital marketing?

Construction marketing requires a consideration of many factors that general digital marketing does not, such as the size of the projects, the service area, seasonal demand, long decision-making processes, jobsite proof, and even how potential clients compare different contractors. A general campaign can yield multiple projects that may not be financially or practically suitable.

Do you only do marketing for construction companies?

Construction Lead Source is geared toward contractors, builders, and other related trades. This allows our systems, strategies, and content to be specific to how these companies win business.

Do we have to use all of the marketing services?

Not all companies need all of the marketing services; it depends on the current state of your website, the market, services offered, competition, lead volume, and sales process. Some companies need to improve conversion and follow-up systems over increasing traffic. Some companies may need to have immediate visibility through paid advertising until their organic visibility improves.

How long does construction SEO take to produce results?

SEO can take some time and clients may not see the results for several months. The length of time to see results can depend on the state of the website, competition, location, content, and the existing authority. While you wait on SEO to produce results, paid advertising can help you gain visibility faster.

Do you guarantee leads or rankings?

No responsible agency can guarantee leads or rankings in all markets. We can develop a clear strategy, do all the work, monitor important activities, and adjust our strategy based on visible results.

How can you measure the success of your marketing?

In order to measure the success of your marketing, we can track how many calls were booked, how many estimates were requested, where the leads originated, how long it took to get a response, and how much work was sold. All of this information needs to be tracked and data from the sales team needs to be available.

Do you create location pages?

We can create location pages if a business actually services a given location and we can provide useful, location-specific information. It is not beneficial to create hundreds of pages with just slight variations of text.

Can you improve an existing contractor website?

We can help, but first, we have to see if improvements should be made to existing pages, if new pages are necessary, if a conversion system should be added or if the website needs to be completely rebuilt. The least invasive approach should be taken to fix issues.

What can I expect during the intro call?

We look into marketing, leads, and how your services fill a need in the market. We like to understand your service areas and your target projects. We do this to identify the largest constraint so that we can decide if conversations around the strategy should go deeper.

Build A Marketing System Your Team Can Use

You do not want or need more disconnected activity. What you need is a website along with a marketing system that attracts the right clients and allows them to understand your value proposition.

Tell us about the work you want to focus on and where you want to do this work. We will help you determine the best and most efficient way to address the gap.

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